Every year, 8th March is celebrated as International Women’s Day.
This day is about celebrating women’s achievements in the social, economic, cultural, and political spheres. The day, collectively founded by women, also brings attention to gender parity and women's rights. Although Women’s Day was established as a symbol of women activism and every year it was celebrated to further encourage women participation in socio-political and economic issues. In today’s world, Women’s day has evolved into an occasion to show respect and appreciation for women. The United Nations has been the most active and internationally recognized organization world over that has been linking Women’s day with socially relevant themes.
We at The Beauty Co. decided to celebrate the existence of this beautiful creation called ‘woman.’ A woman has conquered every facet of her life, from personal to professional. She is one of the most integral parts of the family and at work.
Through our campaign, we want to focus on the different roles you play in the several stages of your life, as a woman. You face many struggles & overcome many challenges. But, you don’t let anything affect yourself because You Grow, Girl. You Go, Girl. You Glow, Girl!
We collaborated with social media influencers to celebrate this wonderful day in a wonderful way.
Watch the video now-
We also collaborated with the popular social media trendsetters, RVCJ Media, to communicate our message in a relatable & impactful way.
Watch the video here-
Happy International Women’s Day!