Passionate about stunning looks and dedicated to the needs of Indian urban women, The Beauty Co. as a brand believes that every woman should adopt healthy ways of self-indulgence through personal care products. And, of course, self-care should be a delightful experience without a bit of guilt!
Glamour at Goa:
To spread the word far and wide, The Beauty Co. organized a fun-filled launch party in the land of sunshine-Goa.17 charming fashion bloggers from all over India were invited to grace the event. Products were launched in Goa as Goa is synonymous to the brand’s philosophy which is chirpy and beautiful in-and-out.
An invigorating and engaging weekend was organized for the bloggers. Each one of them had a gala time getting sun-kissed by the beachside and experiencing our products. A warm welcome at the airportwith a charming bouquet of flowers, a lavish brunch with live music, and a cocktail party with the live performance of Russian artists; everything was organized to entertain our bloggers and give them a fully relaxed weekend.
The launch party at Goa was an absolute thrill! With a gang of 17 charismatic women, it was fun soaking in the sun, relaxing by the beachside and indulging in Goa’s nightlife. It was glamour all around. Entertain yourself with the glimpse of the launch party:
Our Products. Our Showstoppers:
With a well-thought-of campaign #KeepKillingIt, 6amazing products crafted with natural ingredients were unveiled. These products help to maintain healthy skin and act as a glow booster. Unlike conventional product launches where the product is the hero, The Beauty Co. wished the launch to be an engaging event where women can use and feel the effectiveness of products in real-time.
A basket comprising of all the six wonderful products were gifted to each of these bloggers so that they could fully experience them and make beautiful memories. The cheerful spirit of bloggers was truly infectious. With their charming aura and their boundless energy, the event was indeed a grand success.
India’s top bloggers are obsessed with Glitter Glow Mask! Check out this video to see how activated charcoal in this mask gives clear and glowing skin in just 15 minutes!
Going Gaga over Rose Gold Beauty Oil:
The Rose Gold Beauty Oil was the favourite of all the bloggers among the products launched. Ankita Chaturvedi who runs her YouTube channel by the name Corallista and one of our guests claimed this Rose Gold Oil as one of the essential oil for the festive season. She uses the oil under her foundation and highly recommends using it as a highlighter too to get a dewy and radiant look. Made of rosehip seed oil, sweet almond oil, argan oil, carrot seed oil andgold dust particles, our bloggers absolutely fell in love with it and have now included it in their everyday makeup.
Watch the video of our bloggers who absolutely adored using the Rose Gold Beauty Oil in a multipurpose way. They opine that this oil is a must for a makeup regimen.
Indulging in our Other Creations:
Other revolutionary products that really stood out were the Charcoal Glow Mask and the Coffee Scrub. Glow mask is the peel off mask that gives a glowing skin in just 15 minutes. With activated charcoal and glitter, it is brilliant for deep cleansing and makes you party ready in no time. Find out more about it by watching the below video.
Nitibha Kaul, one of our adorable guestsapplauded the packaging of our range of Coffee Scrub and was impressed by the way it deeply cleanses the skin and provides an instant glow. Other self-care products introduced were, Coconut Shell Activated Charcoal Instant Teeth Whitening Powder, Apple Cider Vinegar Shampoo and the Tea Tree Essential Oil.
Experience of Self-love:
We believe you can love others only when you have the courage to love yourself. Each and every product has been nurtured and developed with the same thought. We want women to cherish freedom in its purest sense and that comes with self-confidence. At The Beauty Co., it is a moment of delight and pride that our journey started with a bang and full endorsement from 17 gorgeous women from all over India. They are going to be our constant partners. We are sure with their constant support and cooperation, we will together revolutionize the concept of beauty and bring about the evolution in the life of a modern woman.